AI engines like ChatGPT, Google AI overview or Claude can answer a user's question directly in the search results, often using information from multiple websites. For business owners, this creates a new opportunity: your website can become one of the sources AI uses to answer those questions and get you customers organically. To be cited, create a content strategy in Squarespace that clearly answers real questions, demonstrates genuine expertise, and gives search engines strong reasons to consider your business a reliable source.

1. Answer the questions your customers actually ask

Think of the 10 most important questions your customers ask about your business. Test those questions in Google. Look at what comes up in the AI answer and which sources are being referenced.

Then create pages or blog articles (if you don't have a blog, creating one is very easy learn how here ) that answer those questions directly and immediately.

For example, if you're a personal-injury lawyer in Miami, instead of simply writing a blog article explaining what a "personal injury lawyer in Miami" does, answer questions such as:

• What should I do after a car accident in Miami?
• How much does a car accident lawsuit cost?
• How much time does a car accident investigation take?

Important: AI engines love FAQs.

I highly recommend:

-adding an FAQ section in your homepage at the bottom answering the main questions your clients asks.

-adding an FAQ section in every article you write answering one specific question.

Why? This helps AI understand the prompt you are answering in the article and cover closely related questions your audience actually has.

2. Show why your answer is worth trusting.

Your advantage is the experience and knowledge your business has that others don't.

Where possible, include:

• Real work cases: how you helped a client achieve something. When, where, what was the outcome.
• Lessons learned from customers, if you get a quote and tie a name to it, you win.
• Before and after examples
• Your team's experience and credentials

For example, instead of saying:

Our experienced attorneys fight tirelessly to obtain the best possible outcome.

Show what you've actually learned from your work:

Over the past six months, we helped tirelessly 24 clients negotiate settlements after their initial offers were rejected. The latest case was that of Johanna Marin from who we helped obtain a $49,000 settlement after a highway crash in Fort Lauderdale on 08-22-2026.

Real-world cases are more valuable than generic marketing language.

Also make it easy for people to understand who you are: include your business information, address where appropriate, an About page, and links to relevant professional profiles or credentials.

The footer works great for this.

3. Build credibility outside your own website

Your website shouldn't be the only place where your expertise exists. Look for legitimate opportunities to be mentioned by relevant third parties, such as:

• Client reviews tied to your website
• Google reviews
• Industry publications
• Local media
• Expert interviews
• Professional organizations
• Customer case studies

Focus on relevant, credible sources that have a genuine reason to mention your website.

P.S: Squarespace has made sure that on the technical side your website can be crawled by AI bots, so you don't need to do anything extra.

If you want to make sure crawlers can access your website on Squarespace:

1. Open the Settings panel.
2. Click Crawlers.
3. If it’s not already, uncheck the box next to "Block known artificial intelligence crawlers."

The 3 Takeaways

1. Find the questions.
Identify the questions your customers actually ask and create content that answers them directly.

2. Show your expertise.
Use real experience, examples, data, and evidence instead of generic marketing copy.

3. Build independent credibility.
Get your business and experts mentioned by relevant, trustworthy sources outside your own Squarespace website.

FAQ

Do I need to create lots of blog articles in Squarespace to be cited by AI?

No. Start with the questions that matter most to your customers. A few genuinely useful, well-written pages are more valuable than dozens of generic articles.

Does this guarantee that AI will cite my Squarespace website?

No. There is no guaranteed way to appear in AI Overviews. The goal is to create content that is useful, trustworthy, and relevant enough to be considered as a source.

Do I need to be an AI expert to do this?

No. Start with what you already know about your customers and your business. Identify their questions, answer them clearly, and demonstrate your real-world expertise.

Is this only useful for Google AI Overviews?

No. The same principles can improve your visibility across traditional search, AI-powered search experiences, and the overall credibility of your Squarespace website.