geo
SEO vs. AI Search: What Actually Changes (and Why Your SEO Skills Aren't Wasted)
SEO ranks your page as a link. AI search cites you, or doesn't, inside an answer someone else generates. That shift changes the unit you're optimizing.
Laura Gutierrez
I'm at the intersection of localization and AI search. As former Weglot and ex-founder of Wordnerd (l10n startup), I spent years helping brands master languages and new markets, and now applying that expertise to AI search. This blog is my hobby <3
geo
How to get cited in AI? A beginner's guide
The fastest way to get cited by AI is prompt-content alignment: finding the exact questions your customers ask, answering them directly, applying structural best practices, and refreshing often. Most brands see measurable results within four months.
AI search
Multilingual AI Search vs. Multilingual SEO: key differences explained
Multilingual SEO ranks translated pages in local language search results. Multilingual AI search is about whether AI engines, like ChatGPT, Gemini, and Perplexity cite you, regardless of what language your website is in. A website with no translations can still get recommended in French, German, or Spanish AI search results